or: “Hey Google Analytics, play fair with your Mobile Operating System numbers!”
Google have been shouting about their impressive Android activation numbers for several quarters now (less so since the latest iPhone and iPad I notice). Yet they still need to lean on the Analytics team to present the Android numbers in the best possible light?
Notice how the iPad, iPhone and iPod touch are all regarded as separate ‘Operating Systems’ yet all the myriad devices that run Android (tablets, phones, media players, TVs and whatever else) are all included in that Android number.
And they’re still behind!
Android as a combined entity is still behind the iPhone on its own. What are you afraid of GOOG?
So what are all these Android users doing with their phones?
(Because let’s face it, nobody’s buying the tablets.) What they’re doing with them is exactly the same as what people did when buying feature phones: they took home the shiniest phone the salesperson in the mobile phone operator’s retail store or telesales department would give them for free. Then they’re using them for playing games and sending texts and making phone calls. The things they’re not doing with them: buying apps, buying music or browsing the web. These recent numbers from Adwords alternative Chitika bear that out.
Image credit: Robert Nelson via Creative Commons on Flickr.