Businesses are falling over themselves to get featured on Groupon and its clones. Prague alone, a city of just over a million people, has a double-digits number of group buying deals sites. I’ve taken the opportunity to buy a number of deals myself from several different sites. The curse of the marketer is to evaluate…
Is your local retail business going well? Some of your (not ‘really competing’) neighbours doing worse? I wrote a piece last year about why you might want to help out those who you might consider competitors. I’ve just seen first hand what can happen when a company’s neighbour goes out of business: a much more…
The what, why and how of getting in the Google Local search results Now Google are beefing up the importance of ‘local’ worldwide it’s time get serious about your listing. Go to google.com and do a search for your business type, e.g. ‘Tackle shop’. Are you getting the ‘Local 10 pack’ (see image below)? If you’re…
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