Another advertising blunder from Microsoft

Wow, Crispin, Porter & Bogusky are one seriously hot creative shop. What amazing ideas they come up with. I wish I had enough money to hire such geniuses to do my advertising.

OK, enough sarcasm. I was mildly amused by the Bill Gates and Seinfeld ads last year, though anyone who watched Seinfeld knows he always had a Mac in his apartment, so that one was a clear fail, to anyone it might have appealed to. Then the “I’m a PC” campaign that was the advertising equivalent of a huge guy asking a small judo expert to throw him on the ground. Now we’re presented with an ad that has so many different ways to be ridiculed it’s astounding (maybe they’re trying to illustrate the versatility of Windows?).

There’s been a slew of criticism of this campaign in the blogosphere, but just in case you’ve been living under a rock, the Lauren ad is the first execution of the Laptop Hunters campaign:

Laptop Hunter, Lauren

Read the rest of this entry »