Tag Archive: Peperami

Crowdsourcing ads – how big a threat is this to ad agencies?

Let’s set aside that this usage of “crowdsourcing” to describe what is essentially a competition is clearly wrong based on the wikipedia definition of the term, and just stick with it for the purposes of discussion… Brands turning to the concept of crowdsourcing to create their adverts is hardly a new thing (Pringles, Doritos and…