But your time doing any of these things is finite and there’s an awful lot out there to listen to. Here’s a rundown of the marketing podcasts I listen to regularly, the kind of content they cover, the average frequency and duration and why I like each of them.
Primarily covers social media/new media marketing, Mitch also writes for a couple of newspapers and is president of Twist Image, a marketing consultancy. Often alternates between a standard Six Pixels podcast and Media Hacks – though that may change, so subscribe to both, just in case.
Christopher S. Penn and John Wall get together once a week early in the morning at a Dunkin’ Donuts for a 25 minute or so discussion of developments in marketing of all kinds from the past week. Everything from marketing 1.0 to search engine optimisation strategies.
Usually an ‘interview with an author’ format show of around 30 minutes, a great variety of topics are covered. A new episode appears every 10 days or so.
A weekly hour long conversation, hosted by Bob Knorpp, with a broad focus and a broad roster of guests, covering everything marketing from advertising, word-of-mouth and social media.
A 3, 4 or sometimes 5-way chat with the rockstars of social media/new media marketing, Christopher S Penn, Chris Brogan, Mitch Joel, C.C. Chapman and Hugh McGuire and Julien Smith. Episodes come out usually once a fortnight.
Some others worth auditioning:
Try them and let me now how you go, if there are any other marketing and social media podcasts that are a regular part of your listening let me know via the comments.