Negative keywords can be used to prevent your ads displaying when those keywords are contained in the user’s search query (or contained in the content, if your ads are showing on the content network). Why would you want to do this? Avoid useless traffic Avoid embarrassment Improve your click-thru ratio and conversion rate You can…
Marketing Technologist
Tag Archive: PPC
Tighten up your PPC strategy
Many small businesses love Google’s self-serve Adwords programme. Just sign up, create an ad, choose some keywords or let Google choose them for you, get traffic, pay the invoice. Not so fast! That’s all nice and simple but there are a few things you could be doing to make sure you’re getting the maximum juice…
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