Prague Food Festival took place for the 4th time back in late May of this year. It had been in a number of different locations over the four years and this year it was in arguably the most prestigious – the Royal Gardens of Prague Castle. The weather co-operated and the sun shone throughout. Many…
Please don’t make the mistake these people made. That QR code goes to their homepage. Not the product detail page for the camera they’ve clearly spent a lot of money advertising. QR Codes finally give you a metric of success for your offline advertising (whether you use them to compare different placements, or different media…
Businesses are falling over themselves to get featured on Groupon and its clones. Prague alone, a city of just over a million people, has a double-digits number of group buying deals sites. I’ve taken the opportunity to buy a number of deals myself from several different sites. The curse of the marketer is to evaluate…
Here in the Czech Republic it’s a long weekend. And by long I mean very long; there are two bank holidays, on Monday and Tuesday. It seems like the whole city’s shutting up shop right now (Friday afternoon) and heading out of town but not everyone will be able to get out of the city…
Last weekend, with beautiful blue skies overhead, I went to the Prague Food Festival held in the gardens below the castle. It seems I mistimed my visit however. The Festival’s version of crowd control was to close the gates for up to 2 hours at a time. They’d used this tactic before, last year, too….
Is your local retail business going well? Some of your (not ‘really competing’) neighbours doing worse? I wrote a piece last year about why you might want to help out those who you might consider competitors. I’ve just seen first hand what can happen when a company’s neighbour goes out of business: a much more…
Catching up on some blogs this weekend, I found this post about Comcast’s usage of Twitter by Lisa Barone over at Outspoken Media. Not living in the US I don’t have the opportunity to try Comcast’s service. My overall opinion of the way Comcast use Twitter is that it’s great for the people who get…
Lilek is aubergine/eggplant, in case you were wondering. Telling you the old lower price (29.90Kc) is an interesting approach. Maybe someone’s POS labelling software is buggy.
There’s something about this ad that strikes me as just plain wrong. It’s a billboard at Prague airport, in English, offering up to 49% off local Czech prices if you’re in the military, a diplomat or just an expat working abroad. Quite how your average Czech Volvo customer feels about what appears to be some…
Today’s post is in honour of my adopted home and the 20th anniversary of the fall of Communism. On the 17th of November 1989 life began to change dramatically for the citizens of Czechoslovakia. By the 29th of December, Alexander Dubček, instigator of the Prague Spring reforms in 1968 was speaker of the federal Czechoslovak parliament and Vaclav…
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