Marketing Smarts Having liveried vehicles is an inexpensive way to advertise (and as long as they’re driven well, are unlikely to create any negative perceptions). Using vehicles that stand out is an even more effective way of doing this. In Prague every year there’s a rally of Smart cars. Almost all of the ones there…
Marketing Technologist
Tag Archive: Prague
Window writing, sometimes it’s right but the Jury’s out on this one
Earlier this month the Jury’s Inns hotel group opened their first property in Prague. It’s in a busy spot, opposite a metro interchange station, just on the border of Prague 1, the centre of the city. Apologies for the poor quality of the image, it was snapped with my iPhone from the other side of…
Case study – the sports bar – part three – summer update
Just a quick update on the website situation Web traffic is holding steady (even though it’s off-season for their main sports). Now number 2 result on Google.com (above the local 10-pack) for a search for “Sports Bar Prague”. Beating out sportsbar.cz Not performing as well on Google.cz (which Firefox defaults to when you’re in the…
#namingfail
Naming your company/shop/restaurant/bar is fraught with problems – it’s got to be original, you want to get the .com (or your country domain if you’re not in the US) and it is all part of the brand you’re creating. There’s really no secret formula to getting it right (who would have thought to name a…
Case study – the sports bar – part two – website optimisation
Limited by the brief (and time and budget) to reworking the existing design, rather than replace with a WordPress driven site (my personal preference), below is a list of the basic SEO and general site changes I made. More meaningful title tags, meta descriptions and keywords Logo/header graphic turned back into a single image and…
Fish where the fish are
Or “grill where the people are having beer” One of the many things I love about Prague is that there are many places, just out of plain sight, that tourists hardly ever notice – little oases for real Czechs to drink Czech beer and eat grilled meat (and vegetables too at the better places, like…
-
-
Subscribe in your RSS reader of choice