QR codes (2D barcodes) have been front of mind for me recently, partly for the wrong reasons: Malicious QR Codes, QR Codes that might unleash some malware on your phone, parroted by many outlets, including this piece by TechCrunch while EConsultancy wonders whether the link with malware could damage perceptions of QR Codes amongst consumers,…
Please don’t make the mistake these people made. That QR code goes to their homepage. Not the product detail page for the camera they’ve clearly spent a lot of money advertising. QR Codes finally give you a metric of success for your offline advertising (whether you use them to compare different placements, or different media…
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