In the year that I’ve been using it, Advanced Web Ranking has become an indispensable part of my web software toolkit and the one piece of SEO software I use constantly, saving time by performing tasks that would otherwise take an age and bringing together all the functionality that an SEO needs day-to-day.
Getting your keyword list, especially for a new project with no keyword history, isn’t a simple task. Advanced Web Ranking’s keyword research tool makes it easier and quicker by harnessing Google’s Adwords Keyword Tool (international versions too) and several others, right in the application so you can build your keyword list using real data on search volumes.
Kicking things off
There are a number of ways to get traffic coming in and submission to search engines and directories is a good a place as any. The process is streamlined by AWR’s Submitter tab. It gives you the low down on around 100 search engine and directory sites, both international and local. For each it links you out to the submission page, in your default web browser. Keeping track of where you’ve submitted to can be a pain, but AWR makes it easier by allowing you to ‘mark as submitted’ when you’ve completed each submission, and you can refer to your Submission report to check on your work (or someone else’s!).
Where do you stand?
Once you’ve got your keyword list you’ll need to track how your site ranking against them. If you’re still manually rank checking, you’re mad! Especially because Google personalises your search results whether you’re logged in or now. Using AWR you can even use proxies in other countries if you’re tracking how a site is doing in a specific locality, but you’re not there (your search for pizza place will return different results to mine). Manually monitoring keyword rank for more than a couple of keywords is a time-consuming and thankless task anyway. You can schedule tasks (like a full rankings update) for whenever you want so your computer isn’t tied up (and using bandwidth) when you need to use it.
Sizing up the competition
Getting an overview of the competitive landscape for each of your keywords (and tracking them over time too) is a snap. When AWR is checking your ranking it’s also recording who is in the top 50 results. Optionally you can have AWR fetch the Pagerank (for what it’s worth) of the competitor pages as well. The Top Sites tab lists form an essential part of your competitive intelligence – watch for the climbers, movers and shakers and dig deep using various online tools to find out what they’re doing to achieve those positions.
As well as the Top Sites tab, the ‘Suggest Competitors’ function aggregates the visibility scores over all the keywords, highlighting which sites are worth your attention. From that list it’s down to you to decide whether they are direct competitors in a business sense or a web traffic sense. If you’re a retailer for a product then a review site isn’t directly competing for your business but they may provide a way to work with them, editorially or by selling advertising. Your true direct competitors are worth adding as project websites so you can monitor them more closely, in the same way you monitor your own positions.
To sum up
If you have responsibility for monitoring, managing or improving the search engine position of a website, you need a tool like this. As opposed to a cloud based tool, AWR gives you the peace of mind that you can access your data any time too, and the large user base means that the developers are very responsive when something changes that needs a fix. With the purchase of a license you get a year of updates – both program updates and search engine updates.