The case study as an element of marketing communications has outlived its usefulness. It’s one of those things that exists as a short-hand for ‘how xyz company benefited from using our product/service’. We’re used to case studies from text books we read at school or university. We’re drawn, to like moths to a flame, to…
Seth Godin urges businesses to consider the lifetime value of a customer, not just the value from the first sale (or indeed the latest sale). Go and read it, it makes sense, but bear in mind his argument is based on a particular kind of product or service, one where lifetime value of a customer…
Seth Godin (and others) are always talking about being ‘remarkable’. Given that we’re all susceptible to remarkable things and feel a need to share them so I thought I’d share my most recent purple cow with you. That’s the exterior of the building our apartment is in. We moved home about a month ago and…
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