http://www.charlesneville.com Marketing Technologist Thu, 19 Jan 2012 10:15:36 +0000 en hourly 1 http://wordpress.org/?v= http://www.charlesneville.com/2010/01/elementary-advertising/ http://www.charlesneville.com/2010/01/elementary-advertising/#comments Thu, 28 Jan 2010 17:02:37 +0000 Charles http://www.charlesneville.com/?p=665 Sometimes an opportunity comes along that’s just too good to pass up. This Czech car security company put an active or passive device in your car that makes finding it much more likely (98% success rate, and they list the cars they’ve recovered, to prove it works). They’re called Sherlog and they’ve been running ads like this all over town, coinciding with the cinema release of the Sherlock Holmes movie. I’ve no idea as to the backstory here – whether Sherlog are paying for all the ad placement costs or splitting it, but it’s a fun tie-in. The slogans are “Nothing escapes them” and “Nothing escapes us” respectively. Well done Sherlog!

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