If you run a blog, you may have noticed a rash of ‘trackbacks’ or ‘pingbacks’ recently. These are articles on other blogs or websites that link to your posts. When you follow the link to the site linking to you, you may find that your link doesn’t appear within the body of the article at…
Are your transactional emails falling foul of spam filters? Is nobody getting your order confirmations or password reminders? Here’s why…
Back when I was running our e-commerce store and getting the webmaster and other generic address emails, we were inundated with spammy link exchange requests. You know the type: I found your website in Google and I’d like to swap links Reciprocal link exchanges are dead as disco (see this 2005 post from Matt Cutts,…
OK, maybe I’m special, maybe I’m one of the ‘too savvy to be marketed to’ crowd. Or maybe I’m not, and maybe you’re too self absorbed to realise that the rest of the world isn’t inclined to click the ‘load images, with associated “mark me for more spam” that this implies’ button. Whatever it is,…
Keeping with the theme of email marketing (see this post about spam from a couple of days ago), this time from the customer’s perspective. Every year or so I order a few IceBreaker and Bridgedale items from Sierra Trading Post, an outdoor clothing outlet store. Over the course of a year they email me pretty…
Email marketing is both one of the most cost effective methods of reaching your customers and the most loathed. Email marketers have to contend with over zealous junk mail filters, spam crusaders that seek to destroy them and list subscribers who forgot they gave permission. It’s so much easier to ‘report as spam’ than it…
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